Twitter is fast becoming one of the most popular and quick tools available to help focus on strategy and promotion online. With a maximum number of 140 words, you don’t need to spend a lot of time writing updates about your business in a lengthy blog post. By taking the time to learn this easy concept, you are well on your way to having a loyal group of followers who are anxious to know what’s next in line for your business.
You can use Twitter to draw people to your blog. Tweeting is what Twitter posts are referred as, and you could easily set yours to inform viewers of new content on your blog. One way this can be accomplished is a simple message such as “Come see what’s new! www. Your blog address .com”
By planning your tweets ahead of time, as a series of short and well-phrased mini-blog posts, they can assist you in keeping your followers loyal to you.
Here are some other ideas you might try:
* Keep your tweets coming on a consistent basis. Each of your tweets is like a beacon or headline to new information. Your audience will be happy to know they aren’t missing anything, and will gladly click through to your blog to keep up with your news.
* Tweet only a major point from your blog, such as the title. This will oblige people interested in finding out more to head to your website. This is precisely where you want them to go.
* Consider all areas of your business when thinking about your tweet. Such comments as how things work, why you do them and when you offer certain things are just the type of information your followers are looking to hear about.
* Instead of posting statements, you could try asking your followers for their input on what they would like to see on your blog or website. By getting their input it will be easier for you keep your audience happy when you are able to cover the topics they have been waiting for.
* Tweet at least once or twice daily.
Once you get Twitter working for you and your business, you can easily see what comments are being made about the comings and goings of people visiting your website. It can help you make changes when necessary, as well as covering customer service if need be. By having your staff on Twitter as well, if a pressing issue arises they can be on top of it right away too.
Marsha is a social media consultant that is passionate about helping her clients connect with mass audiences through innovative and engaging marketing strategies. Deeply experienced in growing online businesses after spending years as a Social Media Manager for a successful business.