Increasing your social media reach is an important part of marketing your business. The wider your brand can be recognized, the more you can build trust and prove your authority in your niche.
1. Stay Focused
You’ve picked a niche; now you need to stay in it. It’s tempting to try to post all sorts of things but when someone signs up for notifications of your posts and see things that don’t fit, they actually get upset about it. Be relevant and focused on your niche and your audience only.
2. Update Regularly
You don’t have to update twenty times a day, and on some networks you shouldn’t (like Facebook), but do update and share the same thing more than once with new blurbs accompanying the updates. People look at social media at different times a day and they don’t usually go to your page to see your updates. If they don’t see it in their stream, they may never see it.
3. Remember Your Audience
Create an audience persona of one that you can create all your social media content for. Don’t worry that this limits you; it actually does the opposite. Write everything to that one person and you’ll increase click-throughs, conversions and more.
4. Be Social
You probably think people are harping on it, but social media is supposed to be social. Therefore, limit the amount of automation you use and make the time to engage daily with your audience in person.
5. Run Ads
Google Ads, Facebook Ads, and Twitter Ads are all great ways to spread your reach on social media. The tricky part of running an advertisement is that you really need to understand your audience, as well as understand keywords and how targeting works. If you’re not sure, educate yourself before spending money, or hire an expert.
Increasing your social media reach is about more than sharing a lot of content. The content must be relevant to your audience and help them learn about their problems and eventually lead to the solution. Everything you share needs a point and a reason for being. The great thing about this is that you’ll want to promote things more when they really do have a reason for being and are helpful to your audience.
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Marsha is a social media consultant that is passionate about helping her clients connect with mass audiences through innovative and engaging marketing strategies. Deeply experienced in growing online businesses after spending years as a Social Media Manager for a successful business.