They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you...
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...
The easiest way to make your business more profitable is to track what’s working. What parts of your business, what projects and what products are making you money? Which ones don’t? What type of customer is most profitable for you? Where is your most profitable traffic coming from?
Taking time to dig into your stats and calculating ROI (Return on Investment) is one of the best things you can do for your bottom line.
I’ll let you in on a little secret. The key to running a successful online business without running yourself ragged is to have systems in place for everything. You’ll be surprised how much time you’ll save each week and how much more productive you’ll be once they are in place. Let’s take a look at a couple of different types of systems you may want to implement.
Document your systems and create checklists for them as you start to create them. They will come in handy over the coming months and years.
When working on a big project, it’s easy to look at it and think “there’s just no way I can do that”. But a big project becomes a lot more manageable if you break it down into smaller pieces – you just have to know how to divide it up.
Before you dive into breaking up your project and making a plan, you need to figure out exactly what needs to be done and when the project needs to be done by. This may be very easy if your client has a clear idea of what they want and a solid deadline, but they may be more flexible and want you to fill in the blanks, it which case this might take a bit longer.
Web maintenance isn’t something a lot of online entrepreneurs think about. In fact, it can be quite a mundane task for most. However, it
is important to keep your website ticking over smoothly.
Here are a few reasons why maintaining your website is important: