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3 Tips for Better Live Videos

3 Tips for Better Live Videos

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you...
How Well Do You Really Know Your Ideal Client?

How Well Do You Really Know Your Ideal Client?

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...